Did you recently take up blogging? It’s possible you’ve been at it awhile, but you could be feeling lost in the dark like we did when we started.
Maintaining a blog helps you engage with your audience, increase visibility and establish authority in your field. To make it the best it can be, we’ve compiled a list of our 5 key tips for a well written blog. Get to reading, or writing, y’all.
5 key tips for a well written blog includes:
- Get out of your box.
- Be relevant.
- Avoid fluff.
- Don’t be a fake.
- SEO-friendly, yo.
According to WordPress, the platform sees around 70 million new blog posts each month. This indicates just how popular the practice is and we only foresee this increasing.
For business and website owners, some of the benefits of blogging include:
- Promotes trust: If you’re anything like us, you might feel skeptical of much that you read online. Everyone has an opinion and wants to share it. But for those that have actual knowledge to impart, blogging is the way. Sharing insight into your field builds trust and a sense of authority with readers.
- Builds relationships: Blog posting is personal. It provides you with the chance to be up close and authentic with potential and current customers. It’s the place to share your personality and mission in a transparent way that other marketing techniques lack. This helps people feel connected to those behind the screen.
- Provides value: Just because blog posting is personal, doesn’t mean it has to lack depth. On the contrary. It’s a generous tactic that’s extremely beneficial for your readers. Publishing the latest trends or marketing methods gives people the chance to brush up on their skills. This leads to brand loyalty overtime.
- Makes for shareable content: Think of it as a free source of marketing. Every time you hit publish on a post, this ups your chances that someone from your audience will share your post. It could be in a tweet or otherwise. Your exposure increases and it further validates your brand’s reputation.
Blogs are a great way to make yourself known on the interwebs, but it takes more than simply making your diary public. Business blogging requires strategic thinking and publishing to make a difference.
5 Key Tips for a Well Written Blog
We aren’t new to blogging, but it’s been a journey, to say the least. Along the way, we’ve picked up a bumload of tips.
Some we abide by religiously and we’re a bit preachy about it, but all for good reason. Here are a few of our favorites from the Clever Touch blog bible:
Get Out of Your Box
Do you ever find yourself sticking to the same routine because it’s easier that way? It’s called a “comfort zone” and it’s not the place you want to remain in when you’re dying for more traffic online.
Unless you want to come off as boring and flat? Yeah, didn’t think so.
One way to make your blog stand out is to be as dynamic as possible. Take risks with your content, approach topics progressively and don’t hold back.
Instead of sticking with your same ‘ol format when discussing the latest SEO update, why not include a humorous video with a cheeky hashtag? It’s just one example out of an endless pool, really.
The point is: stop being like everyone else! To keep readers engaged, it’s essential you approach your blog creatively.
Everyone struggles staying updated in the world of digital marketing. We’re all a bunch of cutting-edge lunatics at the end of the day.
If you want to make it, though, you have no choice.
Don’t make the mistake of publishing a blog post on a new plug-in that’s long gone. That would be so out of season. But no seriously, who wants to read that?
Get smart about it and don’t waste time researching for hours everyday. Instead, take advantage of following the few authority figures you care about in the field. You can also keep a scope on popular topics, with tools like Google Trends.
When we succeed at staying relevant, readers are more apt to return with the understanding we know our stuff.
If you allowed us, we’d launch into an all-out diatribe on this topic because we avoid it like the plague. Or we aim to, anyway!
Fluff, or filler language, is an attempt to hit word count with useless content. Maybe it’s a repeated idea or an extra long sentence for no reason. The point is that it’s obvious. This goes for seasoned writers and readers, but your run-of-the-mill internet users will notice it, as well.
The first problem with fluff is that it turns people off, feeling like a waste of time from the get-go. Secondly, it’s not good for your reputation. Professional partners aren’t looking to liaise with people who aren’t putting forth quality content, consistently.
Running short on content? That’s another problem, but don’t use it as an excuse for fluff.
Don’t Be a Fake
One of the best ways to keep a blog’s readership up is to be relatable, approachable.
Does it feel like you’re hanging out at a cafe or in the lounge? Or does it sound like you’re barely etching out a script? You want the former.
We recommend reading it out loud once you’ve drafted a post. Better yet, have another set of eyes take a read, as well. Get the feel of the style and see if you need to tweak it a bit to make things as authentic as possible.
People crave connection, including us! So, don’t be afraid to be “found out” or anything like that. You’re not the only geek, rest assured.
Yes you’re writing a blog to share your knowledge, generously, but let’s be honest. You want your audience to grow and one of the only ways for them to discover your page is by making it as SEO-friendly as possible.
According to Status Labs, in 2018 they found that 90 percent of those searching the net haven’t decided on a brand before they search. This indicates that whatever pops up in the search results needs to catch them as soon as possible.
As you probably know, your ranking depends on SEO. This means you must pay attention to backlinking, keywords and post length. Keep your meta descriptions and titles succinct and enticing. Make sure your page is mobile-friendly and runs quicker than grandma on her electric scooter.
Blogging Insights and Beyond
Our 5 key tips for a well written blog only brush the surface of what goes into crafting a stellar blog post. A few other important points to keep in mind include:
- Know your styles: You have a variety to choose from, depending on the content you’re sharing. They include anecdotal, how-to, news, informative or business types. Not only does this keep you organized, but it ensures you’ll be changing things up from time to time.
- Be open and brainstorm: The best blog posts don’t come from a boring morning hunched over your computer. Go for a walk, brainstorm with your colleagues or cat. Throw out ideas and decide later, versus jumping the gun just to finish the task.
- Don’t underestimate a draft: Rarely will you stick with the first draft you check off the list. After you’ve outlined your post with some attractive headers and points, you’ll draft what will later be tweaked and tweaked again. Factor this into your schedule so you have plenty of time to edit before publishing.
- Break up the blocks: A surefire way to send your readers or potential customers to the hills is by formatting your posts with large blocks of text. Avoid this by including lists, bullets and the like. Break up the content with videos and images. This allows people to scan for what they want and keeps it manageable.
- Understand the benefit: For every blog post you write, you want to ensure there’s something beneficial for the reader. It takes us back to the whole “value” thing, which is essential. When you get lost while writing, keep returning to what benefit you’re offering. This will help you stay on track.
- Expand your language: It’s normal that we end up describing things the same way repeatedly. The thing is, it comes off as dull and we want to avoid our content being drab. Keep a thesaurus pulled up as you write. Search your article for redundant descriptors and swap them out for more colorful expressions.
We have loads of information to help us construct the finest blog posts we can. The 5 key tips for a well written blog are only here to point you in the right direction.
Imagine you’re talking to a close friend or colleague as you write to keep things personable. Give yourself plenty of space to brainstorm ideas and hop out of that box, baby.
If you need help optimizing your posts for SEO, we’ve got you covered there. Reach out to Clever Touch marketing for additional support with your content marketing strategy and more. We’ve got your back.