Are you looking to diversify the content on your platform? Does your company have an affiliate program that could benefit from comparative product reviews?
This is where readers go to gather quick information on a certain product or service, so they’re able to make an educated purchasing decision. Including review articles within your content marketing strategy may bolster your company’s reputation and benefit your sales.
Wondering how to go about it? Look no further than our guide to writing review articles from Clever Touch Marketing.
What Is a Review Article?
A review article is a constructive, critical analysis of a particular subject, service or product. This content type uses comparison, classification and summarization to inform the audience in a straightforward, easy-to-understand way.
When it comes to purchasing items on the market, this is crucial so that consumers can confidently decide what’s best for them.
Elements of a Review Article
Review articles should contain a specific outline for an efficient writing and professional publishing process:
The title lets a reader know whether or not they want to open the article. It needs to provide a punch to grab their attention, while also remaining short and concise. Use the exact keywords necessary to introduce the content inside.
If the title isn’t enough to provide sufficient information, use a clever subtitle for backup. Don’t give too much away, though—keeping your reader wanting more is essential for your click-through rates.
Every conversation requires a preamble and the need for this is definitely not lost in a review article. Your introduction can make or break the chance a reader will actually read the article and possibly make a purchasing decision once it’s over.
Here you include your personal experience with the topic, a brief introduction to the product/subject itself and what, if any, problems it solves.
Use engaging language to draw readers in and incorporate your chosen keywords to boost your SEO (search engine optimization). The better you place them, the higher the chance a potential reader will find your article in their search results.
3. Table of Contents
A table of contents is necessary with longer articles. It helps the reader understand how you’ve organized your text.
This also provides them with a chance to skip ahead to the parts they want or need, if necessary. Otherwise, you might find readers giving up from the get-go because they don’t have the time to devour the whole thing at once.
This is where you’ll provide valuable information around the subject, product or service at hand. Two primary components compose the body of a review article:
- Editorial section.
- Review section.
This is, without question, the most essential component of a review article. It’s where your expertise will shine through, cementing your site as a reliable source of information.
You’ll go in-depth here as you delve into all the details of your topic. Questions to keep in mind are: what does the subject/product do? What are the benefits? How to use it?
Flowing from one section to the next provides your readers with a pleasant experience as they’re prepped with knowledge to make an informed decision by the end of it.
Paragraphs should be kept moderate in length, focusing on just one topic.
Watch out for repetitive text and filler language to ensure you only provide valuable and useful information. Make sure you back up this section and any included facts with professional citations (more on sources under number six).
If you’re reviewing products or services, this is where you’ll go into detail about the best options available on the market. Maybe you’re focusing on just one or making a comparison between a list of items.
Provide all of the necessary specifications and important aspects of the subject. Not only will you include the benefits the item can provide, but you’ll also share any negative elements to keep things balanced, fair and informative.
Make sure that your text focuses on the exact item you’re reviewing, not standout points about the category at large. You’ll leave the latter to the editorial section described above.
Every good review article needs a strong finisher. This is where the reader is left to make a buying decision, after all.
Here you’ll briefly summarize the important aspects provided in the editorial section, while stating any favorite options you might have from the list. This personal touch allows you to connect with the reader while they close out, leaving on a high note.
Finally, many conclusions include a “call to action”, encouraging the reader to respond or make a purchase.
One of the only ways for your readers to distinguish whether your content is reliable and authoritative is to include professional sources within your review articles. This indicates that you’ve done your research, have a firm grasp on the subject and are willing to back that information up.
Avoid relying on other blogs and anecdotal platforms that don’t have reliable sources themselves. This is usually a red flag that the information within can’t be verified.
Instead, rely on professional non-competitors within the given field of your subject. Using scientific studies and approved governmental organizations are just two examples of qualified sources.
Steps for Writing a Review Article
You now get to gather the elements above and turn them into something worthwhile! Let’s tell you how to get it done, so your company can benefit too.
Without a coherent framework and proper research behind you, a review article can fall flat and lead readers to throw it aside. Avoid that by staying organized:
- Narrow down your topic: To begin, you must be certain of what it’s you plan to write. Otherwise, you might find yourself trailing off-topic and leading your readers astray and confused.
- Read and learn: Is your expertise in need of a brush-up? Researching your topic is essential to fully understanding it and conveying your ideas in a confident, compelling manner.
- Gather your sources: As mentioned in the “elements” section above, finding and using reliable sources is a must if you want to be taken seriously. You might need some patience to locate the best options, but it’s worth the effort.
2. Structural Development
This is where you get to lay out all of your fantastic and valuable ideas, that you’ll then build onto to create your review article:
- Create an outline: Without them, your writing can end up unorganized and lacking flow. This is where you’ll come up with your headings and subheadings that provide the basic structure for your article. If you happen to get stuck mid-draft and lose your focus, your outline will guide the way.
- Prepare your add-ons: Media additions such as videos and images provide the reader with further explanations and break up the text. Find high quality, non-competitor media options and lay them out accordingly.
3. Draft Writing
Are you ready to get it done? The order in which you write your draft depends on personal preference. However, we’ve found this method works best:
- Body: Given this is the most substantial part of the article, we recommend starting here. Use your reviewed items or services to distinguish what’s most important to include in the editorial section. Build your paragraphs accordingly and if planned well, these will neatly fit under your headings and subheadings.
- Conclusion: The conclusion flows easily straight from the body text. Don’t forget to include a brief summary and call to action here.
- Introduction: It may seem backward, but now that your draft is complete, you can go back to the beginning and flesh out your introduction. Maybe you picked up some interesting tidbits along the way that can captivate your reader.
- Title: Now’s the time to use your introduction to come up with the most creative, eye-catching title you can.
Proofreading doesn’t end at fixing grammatical errors. This is where you get to refine your work and make it even better than before.
Questions to ask yourself:
- Does the article flow naturally from one subject to the next?
- Is all the information valuable, interesting and necessary?
- Are any parts unclear or in need of additional sources?
- Does the media selection fit nicely in its place?
- Is the article formatted correctly?
- Does it follow company guidelines?
- Is it free of grammatical errors?
Spend time with these questions and revise your work to the best of your ability. Reading twice or even three times over may be necessary.
If your eyes are starting to burn or you’re feeling like you’re losing your mind, just step away! Return with a fresh outlook and have another go.
Time to Review
Review articles are becoming more and more popular these days, with the growing need for easy access to high-quality information. They can be an asset to your content marketing strategy, especially if your blog or website partners with affiliates.
Planning and researching your topic to the “T” are critical components in achieving a great outcome at the end. Lay it out and get to work. Make sure your facts are backed up by professional sources, so you don’t lose credibility from the readership.
We at Clever Touch specialize in review articles and our stellar writers are ready to tackle your content. Contact us today for further information.