Content Marketing and SEO: Why You Need Both for Either to Work
Launching yourself into the world of content marketing? You’ve probably come across SEO during your research. You’re likely to have noticed it’s a pretty big deal.
What you may not realize is that content marketing and SEO are intrinsically linked. You can’t have one without the other—at least, not successfully. In this article, we’ll go over everything you need to know about both content marketing and SEO—and how they work together.
What Is Content Marketing?
If you don’t know what content marketing is already, here’s a brief definition. Content marketing is the process of marketing your business through created content.
Your content may take different shapes. Whether it’s blogs, podcasts, YouTube videos, or curated content, your content will represent and help grow your business.
What Is SEO?
SEO is search engine optimization—and it’s critical to a successful content marketing strategy.
An SEO marketing approach helps create visibility for your business in organic search results. Organic search results means you aren’t paying for advertising. Using SEO to help increase your marketing strategy can bring your business to the forefront. Using SEO successfully can allow you to do so without relying on advertising.
Why Do You Need Content Marketing?
Think you can skip out on content marketing because you don’t have the time to devote to it? Think again.
In today’s digital age, content marketing is crucial to a successful business strategy. You’re no longer limited in scope by your location, or even people already interested in your area of business. Now there is virtually no limit to who you can reach through the use of the internet.
But don’t take our word for it. According to a recent study, content marketing is considered a main business strategy. In fact, 91 percent of Business-to-Business (B2B) marketers and 86 percent of Business-to-Consumer (B2C) marketers rely on content marketing for their businesses.
The long and short of it is this—content marketing helps you reach more people. In doing so, it also helps build a larger audience base. Both of these things will help expand your reach and grow your business.
Why Do You Need SEO?
Are you ready to get behind content marketing, but just don’t see the need for SEO? The truth is, content marketing and SEO work best when they’re used in tandem.
Take a good look at how we use the internet. Most of us reach for our trusted search engine when we’re launching into any kind of research. The results returned first are the results most likely to be looked at.
If you’re using SEO properly, you’re honing in on the keywords people are using in their search bar. The more of those words you incorporate into your content, the more likely your website is to be returned to your future customer.
It’s Not All About SEO
Now we’re on the same page. I know what you’re thinking—if it all comes down to SEO, do I really need to focus on building quality content?
The answer is yes. There are a few reasons why you don’t want to slack on your content creation. Here are the two big ones to keep in mind.
- Poor content won’t build trust with your website visitor. Your content should absolutely come across as high quality and accurate. Just throwing keywords into your content to try and up your search returns? You should be aware that visitors will quickly leave if you aren’t giving them what they expect.
- Your content quality impacts your search return ranking. That’s right—for sites like Google, the quality of your content absolutely matters. Poor quality content won’t return your website in those first few critical search engine returns.
How Do SEO and Content Marketing Work Together?
The best way to look at SEO and content marketing is as two pieces to the same puzzle. If you pull out either piece, you won’t have a complete picture in the end.
It’s tempting to consider them as separate entities or to believe you can employ one effectively without the other. It’s just not possible to use one—or the other—singly and find the same kind of success you can when using them together.
There are certainly differences between SEO and content marketing. They aren’t, after all, one and the same. Instead, these two components heavily overlap. Focusing on where they overlap and strengthening where they don’t can help you have a greater, more effective reach.
Content marketing is a more broad approach to tapping into your market. SEO, on the other hand, offers you the opportunity to get specific. Those keywords and that search engine optimization? They can help bring people who are out there looking for your business directly where you need them to be.
And there’s more good news. You can use broader SEO terms to draw people into your existing content marketing strategy. Specific SEO terms can also be used to bring more clarity to your existing content.
Strategizing for Successful SEO and Content Marketing
SEO is all about words. But without true content, those important words are just meaningless words.
Bringing SEO and content marketing together to create a successful marketing strategy is critical. You need a strategy that will make the most of everything content marketing has to offer. You also want one that will utilize SEO to the fullest extent.
To do this, you’re going to want to start with some serious keyword research. SEO relies heavily on keywords. You need to know what keywords will give you the best return. These are keywords you’ll be able to include in your content creation. You can also consider using them for advertising campaigns.
Once you have your chosen SEO-approved keywords, you’ll turn to your content. Remember, this content needs to be of superior quality to achieve what you need it to.
If you don’t have the skill or time to fully dedicate to creating quality content, you may want to consider hiring out. This will ensure your business is always putting its best foot forward.
A qualified content creator knows it isn’t just about popping chosen words into articles and calling it a job well done. Experienced content marketers and creators know there’s an art to creating content.
Yes, your chosen SEO terms will appear liberally in the created content. But they’ll make their appearances in appropriate and well thought out ways.
Strategizing how you incorporate SEO into your content marketing approach will help you create a powerful marketing strategy. Your content will be relevant, strong, and contain the SEO search engines require.
Content Marketing and SEO—It Doesn’t Stop There
Using SEO terms effectively in your content marketing strategy is the first step toward a successful marketing campaign. It’s truly only the beginning, though.
Here are other things you’ll want to keep in mind when getting your marketing strategy finalized.
- Links are not optional. Linkbacks are critical to your campaign. Businesses relying heavily on SEO want to see their website linked to. This will help increase your business’s visibility. You won’t see successful linkbacks without great content, though. This is one way great content can feed back into your SEO marketing approach.
- Publish or perish. SEO strategies perform best with frequent, consistent publishing activity. Publishing on occasion or as time allows is simply not an effective marketing strategy. Search engines love new content. Keeping your search engine results at the top of the pack requires frequent, fresh content.
Understanding these truths about content marketing can help you avoid serious pitfalls. Unfortunately, knowing they are there, and successfully navigating them, aren’t the same thing.
How to Get Your Marketing Plan up and Running
There are a large number of moving pieces when it comes to establishing a marketing plan for your business. It becomes apparent quite quickly that there are many important factors to keep in mind. It just isn’t enough to know a lot about one area—you need to know quite a bit about every area.
Understanding how these components overlap—and how they can be used to make each other stronger—is a great place to start. Knowing there are different pieces to consider when putting together your plan of action is just the beginning, though.
Using a Professional Service for Your Content Marketing and SEO Needs
Turning to a professional to help you navigate the ins and outs of a viable marketing strategy can be a great option. You have a business to run—you shouldn’t let yourself become bogged down in details that can easily be taken care of by an experienced professional.
You know your content needs to be of high quality. You also know you need to be producing a substantial amount of content on a regular basis. These are two inescapable facts of successful content marketing.
If you can’t commit to a real schedule, you risk letting your marketing strategy fail—and failing your business in the process.
Fortunately, Clever Touch Marketing can help you achieve your vision and business goals. Looking for a customized plan for your business? Contact us today to discuss your particular needs and create a plan that will help your business thrive.