Top Marketing Influencers That Every SEO Newbie Should Follow

Okay. Here we are.

After seven months of  isolation due to “Coronageddon” you may find yourself stuck at home, with more time on your hands, and think “hey, why not start an affiliate site?

That’s all well and good, but I bet now you’re wondering where to get started on this new SEO journey you have planned out.

Well, it doesn’t get more convenient than using your go-to platforms to do that. Many experts across the marketing industry utilize social media, blogs, and podcasts to share their knowledge and SEO is certainly no exception.

For the newbies out there, you need to follow the top influencers for SEO to keep up with the game. I’ve got a few go-to accounts to share with you.

Marketing Influencers Online

Influencers on social media and other platforms come from all positions within society. They could run their own business or carry high standing in a big organization—others have attained celebrity status.

One thing they all have in common is that they build and maintain relationships with their followers.

In return, the best can expand their reach, influencing their current audience while gaining others from outside their immediate field. The digital world provides the exact landscape needed for this attention to accumulate, thanks to its far-reaching effects.

It’s a win-win for the followers and marketers alike. Newbies have a lot to gain from tapping into these communities. You can build your niche site and learn from the best, all from the comfort of your own workstation. You’ll find topics ranging from SEO to content marketing, among many others.

Top Influencers in Marketing for SEO Newbies

Now, if you’re an experienced SEO, you probably already worship these guys (and a few more)  like Aztec Gods and thus, there’s no need to read on. I know I say a small prayer to my “Diggity-Shrine” daily before work. But if you’re new to this game, you can amp up your business opportunities by including these major influencers on your must-follow list:

1. Daryl Rosser

This guy has made a name for himself with SEO and his epic podcast is proof of that. The intriguing sound bites boast an impressive array of interviewees from the industry including Tim Soulo from Ahrefs (we’ll talk about him later) and even this showgirl turned SEO.

You don’t want to dismiss the insights you’ll gain from digital marketing here. Scan through over 70 episodes, with more on the way.

Daryl inspires me and I’d be ashamed if I didn’t spread the word about his brilliant work. He’s worked in the industry for around 10 years and he’s helped numerous brands with their digital marketing campaigns.

His company, “Lion Zeal,” aims to support digital marketers in their quests and he comes with the enthusiasm to make it happen. Follow him on Facebook, too, where you can join his group that has over 20,000 members to date.

He also just released a new Youtube series which teaches people how to get started in client SEO and it is ridiculously good!

2. Neil Patel

Neil Patel himself is a brand in his own right and an example of how influencers in marketing can quickly rise to celebrity status. Co-founder of Crazy Egg, Kissmetrics and Hello Bar, Patel lends his expertise to corporations like Amazon, Viacom and NBC, to name a few. Quick Sprout is another prominent site that Neil developed.

There are very few digital marketers and bloggers who haven’t heard about this absolute SEO legend. I’m a huge fan favorite of his “Neil Knowledge” videos on YouTube, in particular.

He’s generous with his knowledge as he shows his followers how to engage with their websites and fix marketing errors. You can visit his website at and follow him on LinkedIn where he shares insightful articles.

3. Matt Diggity

He’s a tried and true SEO specialist who’s earned a solid reputation in the marketing world with his successful techniques. One of the many roles that Diggity plays is hosting the annual SEO conference in Chiang Mai.

If you’re struggling with gaining that much-needed traffic, you can’t miss him. Not only does he offer SEO coaching, but his company, Diggity Marketing, provides outsourced services to boot. His Affiliate Lab is particularly useful for people like our clients who work with websites in this crazy-competitive industry. I’m a member myself and I have to say, it’s pretty awesome.

His Facebook group is yet another place you’ll want to add to your go-to list. It’s all about SEO and works in conjunction with the Lab. Don’t miss out on his tweets, either: @mattdiggityseo.

4. Gary Vaynerchuk

Gary Vaynerchuk is the CEO of VaynerMedia, an advertising company that services a Fortune 100 client base.

It all started for Vaynerchuk in a clever way, back in the 90s, after opening an e-commerce platform for wine. His early investments in the virtual world also include the likes of Tumblr and Uber, among others.

This man’s success doesn’t stop there, though, as he’s made the New York Times Best Seller list five times. His books include “The Thank You Economy” and “Crush It,” among other titles.

Although he may not be strictly SEO, Gary focuses much of his work around content creation and strategy, which you can benefit from on his blog or podcast. I also like his no BS conversations about running a business which will benefit any newbie out there.

You can follow him on twitter through @garvee. He keeps things interesting with fun graphics and he’s never shy to share valuable content from others, either.

5. Gael Brenton and Mark Webster

These guys are trailblazers at ramping up online businesses. Authority Hacker is all about educating people, including many of our clients, on how to make websites thrive.

One out of many services they offer are courses in affiliate marketing. They can help you build your niche site from the very get-go, teaching you how to earn a successful income along the way.

For the best SEO tactics and techniques, you can follow Gael and Mark’s blog and podcast. They cover topics such as the Chiang Mai SEO conference, link building and more.

I have to say, I have had the pleasure of working with Mark and Gael for an extended period of time and they are incredibly genuine, down-to-earth guys who really know what they are talking about.

Other resources offered by these awesome dudes include their recommendations for online marketing tools. Follow the company on twitter @authorityhacker where they’re generous with their retweets and announce essential live chat moments.

6. Brian Dean

Okay. Fair warning, I’m about to have a #fangirl moment.

If you haven’t heard of Brian Dean yet, you must really be new to SEO…..or content…..or just the internet generally.

To say Brian Dean is one of my favorite people in SEO is an understatement. I would genuinely be more excited to meet this guy than Beyonce.


Anyway, he’s another go-to man for SEO. He’s one of my favorite people to follow for his brilliant tips in gaining online traffic.

To prove his expertise, he was labeled as an “SEO genius” by If SEO rankings have you stumped, you’ll look no further, literally.

His well-revered blog on his company’s site contains tons of resources for newbie marketers. Dean built Backlinko (read: backlinks are important!) to help companies sort through their link-building difficulties.

Expect practical advice without all the added fluff and unnecessary lingo that often accompanies blogs. I also enjoy following Brian on Twitter @backlinko where he’s straight and to the point on how to get the job done successfully.

7. Tim Soulo

Tim is the main man over at Ahrefs.

If you don’t know what Ahrefs is, it’s the very first tool you need to sign up to on your SEO journey.

It doesn’t matter whether you’re in affiliate SEO or just a local business, Ahrefs has everything you need to make sure you position yourself top of the SERPs.

Tim has a members only group for Ahrefs users called “Ahrefs Insider” on Facebook where he is incredibly active. He often runs polls, offers insights, and keeps the community up-to-date with the newest Ahrefs features.

He also has a course on the Ahrefs academy called “Blogging for Business” which is frankly, outstanding. It is one of the many courses I have completed and probably in the top 5% in terms of quality.

The price—which is normally almost 800 bucks—is discounted throughout this time of Coronageddon meaning you can get your hands on it for FREE.

8. Gregory Elfrink

Greg is Head of Marketing at Empire Flippers. If you don’t know who they are, no, it’s not a company dedicated to documenting the life of Emperor Penguins (I know, I was disappointed too!)

Empire Flippers are one of the most prestigious website brokers around. You can buy, sell, and evaluate an online business with these guys and they are beyond professional.

The thing I really like about Greg is, he has great insights into what you need to do if you’re looking to sell a website for top dollar.

Personally, I follow Greg on Linkedin where he often posts updates and shares podcasts he’s been on. I also just generally stalk him across social media because his banter across multiple SEO communities is beyond epic.

So, if you’re considering starting an affiliate site with the idea of eventually selling it and retiring on that nice little profit, this is the man you need to pay attention to.

9. Ted Kubaitis

Ted Kubaitis is the creator of Cora.

For those who don’t know, Cora is basically the Dwayne “The Rock” Johnson of SEO tools. It’s big, exceptionally talented, and not going away anytime soon!

Ted started his career at Microsoft before eventually moving into creating his own range of software. Because of his vast experience, he is a regular speaker at tech conferences worldwide.

He is also the Co-Founder of Internet Marketing Gold (IMG) a community for online marketers (of which I’m a member) which shares tips, tricks and just general marketing banter.

Tim is also co-host on his Youtube show “SEO Fight Club”. If you’re new to SEO and looking to learn from the best, this is a channel you need to subscribe to.

10. Kyle Roof

Kyle is the guy behind Page Optimizer Pro (POP), another top-notch on-page SEO tool.

Roof is an on-page genius and is the guy to listen to if you want to make sure your site’s SEO health is in peak condition.

He’s another avid member of IMG,  Co-Founder of High Voltage SEO, and has been interviewed on many SEO podcasts including LionZeal and Authority Hacker.

Like Tim Soulo, Kyle is very involved with his online community through his members-only POP Facebook group. He regularly answers questions and gets involved with member conversations.

Bonus: Seven Further Favorites

Okay, so honestly, I follow too many people to squeeze into a top ten. So here is a list of a further seven of my best-loved people to follow in marketing:

Follow These Influencers in Marketing Now!

Are you weak in your linking practices or looking for SEO tips? Maybe you lack a solid content marketing strategy. The top influencers in marketing that every newbie to SEO should follow can help.

You have access to their knowledge and it’s an endless treasure trove out there. There’s no need to feel all alone. By following Patel and the others, you can keep up with the trends and stay on top of your marketing mission.

Don’t overlook the importance of marketing your content—or the marketers who generate leads for you. Contact Clever Touch Marketing today to discuss your business goals and how our content marketing team can help you.


Clever Touch Marketing

Clever Touch Marketing is a professional SEO agency based in Egypt. Specializing in Affiliate SEO, we provide an all-in-one service perfect for anyone looking to take their niche affiliate site to the next level. From ready-to-go affiliate sites, to SEO conversion content, to link building, we've got everything covered.