Creating digital content requires extensive know-how surrounding trends, user intent, content optimization and more. This is too much for one person to handle, so you can turn to AI for help. This MarketMuse review will help you decide which AI to pick.
MarketMuse is a highly initiative content optimization AI that can help you rank as well as create briefs for your content. It covers almost every aspect of content creation, but we feel it needs more target keywords for more quality content.
What Is MarketMuse?
MarketMuse is a content optimization tool that started simple. It was software that let you paste a webpage’s URL, input a niche or keyword, and let the AI work its magic.
The software would analyze your content and add suggestions related to keywords and subjects you could cover. This was to improve your content and rank well on Google.
MarketMuse soon brought out features such as a tool that lets you identify new opportunities with your content. It started helping large clients crunch data, providing custom reports for clients and overall being a more in-depth tool.
Why Use MarketMuse?
Using MarketMuse can help you jump ahead of competitors and show in search results more often. This occurs as a result of the software’s optimization tool’s content curation practices helping you lace it with keywords and create a piece of content that people want to read.
Craft Better Content
Any half-decent writer can create readable content. Any half-decent website owner can provide a brief of things to cover, and some keywords that may or may not rank. MarketMuse can optimize both the piece of content, and organic search rankings.
The tool can create content briefs that cover a summary, suggested outline and optimization ability—aka, an idea of keywords and frequently searched topics. This helps you learn what type of content your audience wants to see, and it helps your writers hit the marks and write about the important stuff. Plus, it helps with search engine optimization.
You can also create a brief for existing pages on your website, to optimize them to today’s standards and changing trends.
With MarketMuse in play and getting all your content perfected for the masses, your material becomes better overall.
Create Content Faster
With a solid strategy and outline in place, you can craft your content quickly. You don’t have to do any of the work yourself. Simply input a niche and get topic ideas related to it—no need to sift through competitor content, writing down titles for hours. It speeds up your search engine rankings, creation speed and content marketing strategy.
The faster you get the topics down, the quicker you can create briefs for each. Getting material with high content scores out there fast as search volume increases makes search engines likely to have you rank.
Satisfying Searcher Intent
It’s not enough to get that content out there. An outline and brief can only do so much to pack your content full of desirable, well-read topics. How those topics are laid out and explained matters, too, and should be part of your content strategy.
Searchers always have more than one motive. Often they’ll Google one phrase—“vegan diet”—to find out everything there is to know about veganism.
They really want to know “vegan diet tips,” “vegan diet benefits,” “vegan diet meal plan,” “vegan diet side effects” and so on. It should all be covered in one article. The AI-powered content intelligence and strategy platform can help with this.
MarketMuse knows what users really want when they search for “vegan diet” and so will suggest you put everything in one article. You satisfy users, keep them on the page and make them more likely to start exploring your website.
MarketMuse Key Features
There are two features MarketMuse possesses that many other content optimization tools lack.
Personalized Difficulty Score
You can never know if your content will rank, but MarketMuse gives you a decent idea about it. For each article, it creates a difficulty score—giving you an overview of your likelihood to rank.
It looks at your authority by examining what’s already on yo0ur website. The more content you have, the more authority—you’re more likely to rank. You’ll see a number indicating this difficulty.
You’ll also see a bar and number telling you how hard it is to rank for the topic in general, vs. for you. It may be easier for you if you have a more authoritative website, and it’ll tell you this.
Once you know the likelihood that you’ll rank you can take steps to optimize the rest of your site to improve your authority in the niche.
Other content optimization tools will often give you a brief. Surfer SEO’s content editor gives you tons of keywords and some suggested topics. InLinks suggests topics. Frase gives you dozens of suggested topics, titles and keywords.
MarketMust goes further with its content briefs. You’ll get:
- Target audience.
- Reasons people search for the topic.
- A title.
- Various alternative titles that rank.
- Searched terms that competitors aren’t using as much as they should.
- Ranking subheadings and underused, well-searched subheadings.
- Technical jargon that makes you sound like an expert, even if you’re not.
- Internal and external link suggestions.
- Word count suggestion.
- Suggested outline—from title to subheadings and the order they should be in.
- Topics to mention.
For applicable instances above, MarketMuse suggests how many times you should use terms and headings.
What Could Be Better?
Copy and pasting between your WordPress dashboard and MarketMuse basic text editor is time-consuming and tiresome. We feel MarketMuse needs a WordPress dashboard so you can stick to one window with no copy-pasting.
MarketMuse focuses more on topical keywords. It would be smart to include more of a keyword focus—what are the buzzwords your competitors use? For example, “promo code”—you’ll know to include a promo code in your content if possible.
Right now, MarketMuse isn’t great at supplying those smaller, non-topic keywords.
MarketMuse gives you that difficulty score but it’d be nice to see it tell you if it was accurate. Tracking your ranking in real-time or at least by the day or week would be excellent.
The tool would be miles better if you could track your data within the software.
How to Create New Content With MarketMuse
You start with a content cluster. You input a broad keyword—music, for example—and the tool branches out. Several branches relate directly to music, then one connects to another, altered version of the keyword. Perhaps “musical instruments.” From musical instruments, you get another few search terms, each with topics and keywords tied in.
It becomes a tree with large branches sprouting smaller and smaller ones as you go on. These are the topics to cover.
From there, you select one of the ranking topics and create a content outline as mentioned above. With that done you’re ready to send the outline off to some writers who’ll make ideas into a reality.
It’s as simple as that. There’s no complexity, no waiting around, no digging for ideas yourself. MarketMuse’s content clusters cover all the bases, and the content briefs do the rest.
Finding Quick Wins
With new content on the horizon, now you can find your quick wins. These include:
- Using alt tags and title tags.
- Create keyword-dense featured snippets.
- Adding meta descriptions everywhere possible.
- Optimizing your site for mobile use.
- Removing duplicate content from your site.
- Speeding up your website—keep image files small!
- Ensuring all anchor text for internal links is keyword-dense.
While MarketMuse and your writers are doing their part, these are steps to implement all over your website. It improves its ranking and authority by appearing professional and well-put-together.
How NOT to Use MarketMuse
We wouldn’t recommend using MarketMuse for keyword-stuffing.
It’s tempting to want to rank for as many major and minor keywords as possible. It might get more people with different intentions to your page. Keyword-stuffing can often be messy and decrease the readable quality of your content. That said, a smart writer can usually make it work.
If you’re looking for a way to keyword-stuff then MarketMuse isn’t the tool for you. Instead, you’ll be stuffing your content full of different topics which you won’t cover in-depth. This will lower the content’s quality, making it less likely to rank.
For stuffing content with diverse keywords, we recommend Surfer SEO. It helps you lace articles with anything from the bigger, specific keywords, to small and broad ones.
How Does Marketmuse Compare To Other SEO/Content Tools?
Speaking of Surfer SEO, how does MarketMuse hold up against other content tools we’ve reviewed? Here’s a quick overview:
- Surfer SEO: Far better than Surfer at topic modeling and briefs, but lacks the keyword aspect.
- InLinks: Equal with topic modeling, not as in-depth with internal and external linking.
- Frase: Cleaner interface than Frase, but doesn’t search for as many keywords.
We have in-depth reviews and comparisons of some of the tools above elsewhere on our site.
MarketMuse is an excellent tool for structuring your content and covering appropriate topics. It’s not great at searching for non-topic keywords, but it fills in content-gaps well.
We recommend MarketMuse for people who want to make life easy on their writers by using top-notch content briefs. We don’t recommend it for keyword-lovers, but think it would be a great tool to use alongside Surfer SEO with the latter as your keyword research tool.