Should You Outsource Your Social Media
You’ve spent hours planning the perfect business. You’ve gone over your business plan and marketing strategies with a fine-tooth comb.
As you’ve probably heard, social media is something you can’t compromise on when it comes to successfully marketing your company. You’ve diligently created accounts on every platform you can think of.
Having the accounts set up isn’t enough, though. This next step—creating content and posting it—is the one that matters. Don’t skimp here, or you’ll be letting all the hard work you’ve put into your project go to waste.
Outsourcing your social media can do great things for your business. It frees up your ability to focus on the business. Letting someone else handle the social media component can help you quickly create a better business presence.
Being active on a social media platform won’t do you any favors if you’re letting your business slide to get it done. Likewise, not posting on your social media because you’re busy working with your business won’t work effectively for you.
If you’ve been considering outsourcing your social media, here are some compelling reasons to go ahead and take the leap.
Have you been looking for concrete reasons to let someone else take social media off your hands? Here are five good reasons to outsource.
1. Leave It to the Professionals
Your business is your business. You might be very social media savvy from a personal perspective, but creating content on social media from a marketing perspective is a very different experience.
When you work with social media professionals, this is their business. They know the ins and outs of each platform. They have experience using the tools, and likely have additional resources at their disposal.
Are you sure you know the ins and outs of Facebook, the power of “The Gram,” or how to captivate an audience in a matter of seconds on Snapchat?
Will you know when the next big platform launches and be able to adapt quickly to the change?
To do your business justice, look to a social media manager. They will have a background in marketing and public relations. They’ll be willing and able to properly engage with your audience.
Remember that social media for your business is more than just another advertising platform—it’s a place to build community and relationships with your customers.
Relationships will be critical to the success and growth of your business.
2. Software and Resources
When working with a well-reputed, professional marketing agency, you can be sure you’re hiring a capable media manager. You aren’t their first—or only—client.
Established marketing companies have already been through the trial and error when it comes to testing out campaign schedules and management software.
The schedules and approaches employed by these agencies have already proven to be successful.
Software and resources for media management can be expensive. Working with a media management company can give you access to the resources your business deserves—at a fraction of the cost.
If you still aren’t convinced it’s worth it, shop around and price check the top media management tools. You may be surprised to learn you’ll actually spend less money outsourcing than you would be licensing your business with these resources.
3. Content Creation
You know you need to create content and get it on social media to gain and keep traction. When you’re close to the experience, though, it can be hard to sort through what content should go through—and when.
Marketing professionals can identify what to keep, what to change, and what should be left out of the picture for the moment.
A good social media manager will work to understand your brand inside and out. Their insight and experience can help strengthen your current strategies and business plan.
Your business’ online presence shapes and defines how people view you and your business. Negative online interactions can leave a bad taste in potential customers’ mouths, and have them looking to work with someone else.
A social media manager can be a great asset when navigating online negativity as well.
Not only are they less emotionally involved, but they have also been trained in how to deal with these situations. Many times, it may even be something they’ve already encountered.
A good social media manager can keep you on track—even when things get tough.
Your voice on social media helps define the kind of business you are.
How many social media encounters have you seen go viral? How have those attitudes changed the way you feel about the company? Has it been for the better—or for the worse?
Using a social media manager can help give a real voice and brand to your company.
You’ll be building a relationship with people, while also gathering the momentum you—and your business—crave.
Additionally, you’ll find a dedicated social media manager creates—and maintains—a media calendar. There won’t be any long stretches of time where no-one is engaging on your media platforms.
A social media professional will also know when to post for optimal viewing and engagement.
Running your own business, you already know that time is limited. You’ll be reaching for your social media whenever you have a free moment or two. That time won’t always align with when your audience is readily available.
A social media manager will help you avoid these business pitfalls. Social media should be working for you, not against you. Outsourcing your social media to professionals will ensure that is the case.
5. Platform-Specific Expertise
Social media has come a long way. The last decade has seen social media dynasties come and go. These platforms are endlessly changing, and constantly improving, to try and stay competitive.
Signing up for your first Twitter account because you think it will improve your business? You might be surprised by how much there is to learn. Just when you think you know the ropes, there may be an update that changes it all.
Not all social media is created equal—and not all of your potential customers will use the platform you’re most comfortable with.
When hiring a professional, you can choose one that deals on all platforms. You’ll also have the option to choose individual specialists. If you’re overwhelmed by hashtags, live streaming, and stories, a specialist can easily navigate their preferred platform’s terrain.
Moving forward with engagement specialists will help you cover more ground—and do it more effectively.
How to Outsource Your Social Media
Have you decided you do need to outsource your social media and just aren’t sure where to begin? Here are some ways you can effectively outsource.
1. Work With a Professional Social Media Company
Sure, you may be able to easily pick up a college student who claims to be a social media master. You may think you’re getting a bargain on Fiverr, but are you really saving money? Or are you actually just wasting it?
Working with a social media company can bring a host of benefits with it. Employees have been thoroughly vetted and trained. They’ll have access to the tools they need to run successful media campaigns—and previous experience using them.
If you ever do find there’s an issue with the quality of work—or a failure to meet expectations—reach out to your liaison. One of the perks of working with a company is that there’s someone else who’s ready and able to resolve any issues for you.
2. Make a Plan
Spend some time envisioning what you want from your social media campaigns. Outline your goals and some key phrases that you feel capture the essence of your ideal business.
Bring this plan to your new social media manager. Their wealth of experience, combined with your vision for your company, can be brought together to build a viable social media strategy.
It’s important to represent your company to your satisfaction. Creating a social media plan and working with skilled professionals will help make that happen.
3. Create a Budget
Outsourcing social media is possible at any price point. A custom plan can be put together to suit your needs—and your wallet.
Create a budget and bring it to the table. Then list what you’re looking for in a social media manager, in order of importance. Collaborating and compromising will provide you with the solid social media marketing strategy you need at a surprisingly affordable price.
Finding Success Through Outsourcing Your Social Media
In today’s business world, social media is a critical component to having a successful business. Using a social media manager can give you the competitive edge you need to succeed in a sea of small businesses.
The truth is, maintaining your social media presence is a full-time job in itself. Allowing a professional company to take over your social media duties, will make sure that the information you provide to these platforms is always up to date, fresh and original.
Your social media manager should be as invested in your business as you are. At Clever Touch Marketing, that’s just what you can expect. Contact us today to discuss your business needs and goals—and how Clever Touch Marketing’s team of professionals can help you achieve them.