Surfer Vs Frase

If you have a blog or you’re selling products online, you’ve surely heard of Search Engine Optimization, or SEO. But to take your content to the next level, you might need the help of a content optimizer tool. 

They can help you create relevant content and analyze your domain’s performance in real time. This helps you rank better, gets more eyes to your content and helps you make a sale.

We wanted to give you a look into two interesting options for content creation and optimization. In this Surfer vs. Frase comparison, we’ll go through the main features of these programs and help you decide if they’re right for your business.

Surfer vs. Frase

What is Content Optimization Software?

Content optimization software, such as Frase and Surfer SEO, is designed to help you create content that will reach the widest possible audience. 

It searches the internet to find the highest-ranking content for a specific query. It then searches for what those results have in common and helps you reach the right density of the relevant keywords. This will help your content rank better in searches and make it visible to more people. 

Relationship Between Search Engines and Content Optimization

When you optimize your content for search engines, you’ll be ranked higher and get better results. By now, most of us know this, but many still think it’s about stuffing your content with keywords.

Content optimization is not just about using keywords, but about creating relevant content for users. This means including the correct titles, links, tags and images. It also includes making sure your content is well-written and full of useful information for the user.

Good content optimization software not only helps you reach the correct keyword density. It also gives you tools to structure and organize the content, and offers ideas on things you might otherwise be missing. 

Who Needs These Content Optimization Software?

Anyone building a business online can benefit from content optimization software like Surfer SEO and Frase. Whether you have an affiliate blog or a store, you’ll want your content in front of the widest possible audience to sell your product.

And if you’re working with an external content team, such as ghostwriters and copywriters, content optimization software is key. It helps you create the parameters for each piece of content, so you can give them to your writers to follow. 

Freelance content marketers and writers will also benefit from these tools. Knowing how to use them properly can make a big difference in the results you provide your clients. And if your clients make more sales with your content, they’ll be happier to hire you in the future.

Surfer SEO Overview

So, let’s start our Surfer vs Frase comparison with a quick Surfer SEO review.

Surfer SEO has been around for a while, and it’s known for its search keyword research tool. You can use this tool to see where your content is doing well or underperforming when compared to competitors. It lets you visualize this information clearly to improve your whole domain.

But if you’re interested in adding a tool to consistently create optimized content, let’s see if the Surfer SEO content editor is worth your investment.

Top Choice With Our Clients
Surfer SEO

Surfer SEO is one of the smartest cloud-based tools out there. It automates real-time guidelines that will help your pages rank higher in search engines.

 

The tool is simple to use—insert your focus keyword and get a fully-comprehensive guide topped with additional keywords, important questions and topics to include.

 

By including a Surfer SEO guide along with your order, our writers will optimize your content accordingly, while keeping the reader’s interest in mind.

Topic Modeling

For modeling and creating content, Surfer SEO has a smart and easy-to-use tool. When you insert your target keywords, it gives you a list of competitors and their scores to compare to. From those, it gives you the relevant keyword suggestions to build your content on. 

In the editor, you’ll also be able to see a snippet of the usage of each keyword. Then, you can polish the irrelevant ones you don’t want to keep. You can also add questions from People Also Ask to your document.

What makes Surfer SEO really handy is that it also has a Google Docs extension. You can use all of the handy Google Docs editing and sharing tools, without needing to create a separate document. This can come in handy if you’re working with an external content writer.

Content Strategy and Planning

For longer-term content planning, Surfer SEO has recently included a handy new tool. Just type in a keyword, and it gives you a list of content ideas with their primary and secondary keywords. 

This way, you’ll be able to plan new content clusters with internal links around any specific topic. This will build topical authority for your domain and drive more traffic to your site.

Usability

Overall, Surfer SEO’s content editor is intuitive to use for building a list of keywords and questions. Those keywords help orient you when creating your content.

But you’ll still have to do your research outside of Surfer SEO to make sure you’re creating value to your potential customers. It also doesn’t offer a lot in terms of helping you structure the content.

Also, to create a content brief on the Surfer SEO document for another writer, you’ll have to do it manually. And since there’s no separate tab to leave the content brief, your content writer will have to delete it to generate the content. Either you’re fine with that, or you’ll have to generate the brief on another platform.

Frase Overview

Frase is a newer tool than Surfer SEO, but it was created as a content creation tool, and is truly optimized for this purpose. 

Let’s see what Frase has to offer before seeing the final verdict on Surfer vs Frase.

Frase
Paid

Frase improves SEO and drives conversion by using your website content to answer your visitors’ questions. Marketing agencies and in-house marketers all over the world use Frase’s platform to ensure that prospects never leave a website before they find what they’re looking for.

Topic Modeling

Frase is really amazing for streamlining your content production process, preparing content briefs and researching your topic. When you type in your target keyword, it not only gives you a list of keywords to include, but also question ideas. 

What’s useful is that Frase not only shows you questions directly from Google’s People Also Ask but also Quora and Reddit. These are treasure troves for finding what people are actually saying about the topic, not what you’ll find on sales pages.

Frase differs from Surfer SEO in one key aspect that can make your content creation easier. When you click on a keyword, it gives you a longer snippet of how the keywords and content are used by your competitors. This allows you to import content directly from other sites to create a structure, and then edit it to create your own. 

This can be a great strategy when used responsibly, because it makes your topic research easier.  But if you only follow the results Frase gives you, you’ll just end up rewriting the same article as your competitors. 

To add value and shine among other sites, you’ll need to take the extra step of researching. This way, you’ll understand the user intent and needs better.

Content Strategy and Planning

Frase has a content planning feature to find topics, the Frase Questions tool. Type in your keyword, and you’ll find a list of questions and their sources. With the SEO add-on, you’ll also be able to see the search volume, but it’s an additional $35 per month.

Usability

At first glance, Frase isn’t the most intuitive software to use. It takes a little poking around to find everything you need. When you do figure it out it works well. Just click through the tabs to get a glance of your topic score, frequently asked questions and relevant content including your target keywords.

Adding the information to your content brief is generally easy, as is editing content. And one smart feature is that Frase has separate tabs for the brief and the content. You can build the brief, lock it, and the content writer will create the content on another tab. 

One thing that can be a pain with Frase is that it tends to count parts of a word into complete keywords. For example, if you have the keyword ‘blog’, the word ‘blogs’ will be included each time, and your results may be impacted. It also seems to be a bit slower, but it’s still usually only a matter of seconds.

Another issue that may be relevant, especially if you’re working with other writers is that Frase doesn’t have a Google Docs extension. If you want to work with Google Docs, you’ll have to create two documents for your content each time.

Frase vs Surfer Pricing

There aren’t a lot of differences in Frase vs Surfer SEO pricing. Frase is more economical in the most basic version, and Surfer SEO’s cheaper on the slightly more advanced plan. For businesses, the two are neck and neck.

Basic Plans

Surfer SEO’s basic plan is $ 59 per month, and includes 25 queries, or new documents, on the content editor. With the SERP analyzer tool, you’ll get 15 queries per day.

Frase sells a basic plan for $44.99 per month. This plan comes with 30 document credits, or new documents, for the content editor, and ready templates for your content.

Premium Plan

For Surfer SEO, the advanced plan costs $99. It includes 100 content editor queries per month, as well as 50 SERP analyzer queries per day.

On Frase, the premium plan costs $114.99, and comes with unlimited document credits. You’ll also be able to share the backend tools with two other users and get custom content templates.

Business Plans

The business plans of both editors are at almost exactly the same price, with Surfer SEO at $199 and Frase at $199.99. Frase also has the possibility of adding more features for companies, with custom pricing.

Choosing the Best SEO Tools for Content Optimization

The matter of picking between Surfer vs Frase SEO tools depends on what you prioritize. Surfer is great for its easy usability, planning and SERP analysis, while Frase is better for giving you ideas when writing.

Both evaluate content differently, so you likely won’t get the exact same keywords with them. They may also use slightly different sites in their comparisons, but the differences aren’t big enough to move the needle.

And remember that both of these content optimization tools will require some effort on your part. You’ll need to go through the competitor articles and pick the right ones to compare with. Picking the wrong pages means that your blog post will compete with a sales page, which will inevitably lead you to poor results. 

You’ll also need to go through the keyword suggestions and make sure that they’re reasonable for your topic. This way, you and your content team will get an accurate content score.

Improving the Ranking of Your Content

As we saw at the beginning of this Surfer vs Frase comparison, improving your SEO is about much more than just keywords. It’s about creating high-quality content that adds value to the internet user making the search.

Google and other search engines are constantly updating their algorithms. Ranking high on search pages today requires attention to natural language processing (NLP), context and overall relevance. It also needs links, images and catchy, optimized titles and headers.

And whichever SEO content optimization tool you choose, your content needs to be well-researched and written. You won’t get more traffic with poorly written content that’s just a repetition of your competitors. 

Final Analysis: Surfer vs Frase

So, we’ve reached the end of our Surfer vs Frase comparison, and you haven’t made up your mind? Let’s recap the best features of both.

For Frase, the aspect where it’s really above Surfer SEO is making it easier to do your research and create a content brief. But, if the writer doesn’t do their work, you’ll end up with spun articles that won’t make a difference for your business.

Surfer is easy to use and its new content planning tool helps you create content clusters that give you topical authority. It’s also fantastic for easily visualizing and optimizing the performance of your site. Surfer SEO also seems to be a little faster to load times than Frase.

When it comes to Surfer vs Frase, both are great tools for optimizing your site and very close in pricing. With both, you’ll need to spend a little time learning how to work with them, but the investment is worth it. 

Top Choice With Our Clients
Surfer SEO

Surfer SEO is one of the smartest cloud-based tools out there. It automates real-time guidelines that will help your pages rank higher in search engines.

 

The tool is simple to use—insert your focus keyword and get a fully-comprehensive guide topped with additional keywords, important questions and topics to include.

 

By including a Surfer SEO guide along with your order, our writers will optimize your content accordingly, while keeping the reader’s interest in mind.

Frase
Paid

Frase improves SEO and drives conversion by using your website content to answer your visitors’ questions. Marketing agencies and in-house marketers all over the world use Frase’s platform to ensure that prospects never leave a website before they find what they’re looking for.

MarketMuse
Paid

MarketMuse uses AI and machine learning to help you build content strategies, accelerate content creation, and inform content decisions.

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Clever Touch Marketing

Clever Touch Marketing is a professional SEO agency based in Egypt. Specializing in Affiliate SEO, we provide an all-in-one service perfect for anyone looking to take their niche affiliate site to the next level. From ready-to-go affiliate sites, to SEO conversion content, to link building, we've got everything covered.